A fast, casual restaurant built around the simple pleasure of nostalgic American fare like hot dogs, tater tots and milkshakes. Weenie Wonder was designed to keep your mouth happy!

As Creative Director, I drove the concept from the ground up, covering everything from packaging and signage to digital and print advertising and full-on architectural and interior design. I also got deep into the physical space, designing custom fixtures like booths and overhead lighting that gave the restaurant its own unmistakable personality. Beyond the visuals, I crafted the brand's voice and personality — a playful, irreverent tone that showed up everywhere from the copy on the drink cups, to merchandise, to the words on the walls, tying the whole experience together with a consistent character that was impossible to miss.