One of the first and most successful barcade concepts in the country, 16-Bit is a bar and arcade built around the pure nostalgia of 80's and 90's video games and arcade culture.

As Creative Director, I shaped the full creative identity of the brand — from brand extensions like merchandise, to activations and experiential marketing, to the overall store design and décor, to digital and print advertising. I worked across every guest-facing touchpoint, ensuring the retro vibe of the brand came through in everything from the neon on the walls to the graphics on the menu, featuring pop culture icons that evoke the nostalgia of a bygone era. Every detail was part of a cohesive visual world I built to invite our guests to act like a kid again.