One of the country’s most beloved bar and entertainment concepts with 13 locations across 6 states, Pins is a nostalgic playground featuring duckpin bowling, pinball & arcade games, and good old fashioned entertainment.

As Creative Director, I led the end-to-end creative vision, spanning the full creative spectrum: from ad design, to social media, to all aspects of the in-store experience. I extended the brand into three dimensions through the industrial design of proprietary games, and drove brand awareness through art direction for digital and print advertising campaigns. Every touchpoint — from the building itself, to the logo on the bartender’s uniform— was shaped by a cohesive creative language I developed and stewarded from the ground up.